SC Johnson believes it's worth the switch, despite data showing U.S. consumers prefer not to refill their household cleaning bottles. According to Fisk Johnson, Chairman and CEO of SC Johnson, "By conservative estimates, a flexible pouch saves six times as much plastic waste that goes into a landfill compared to a traditional bottle. Refilling with a concentrate is an example of a very small behavior change that could make a real difference in minimizing waste. But many people don't want the inconvenience. We want to crack the code and figure out what it would take to make concentrated refills and accepted -- even demanded -- choice."
Using just ONE concentrated refill makes an impact! The concentrate requires 90% less plastic than the standard 26oz trigger bottle. That's enough to make 6.5 ballpoint pens. It avoids transporting 22.4 fl. oz. of water...that's nearly 1.5 pounds of weight! Even more impressive is the data showing that if consumers used Windex Mini in place of just 20% of the nearly 21 million bottles of Windex Original purchased every year 350,000 pounds of plastic could be saved (that's 26 million ballpoint pens), 175,000 pounds of virgin plastic would avoid being used (that's 3 million soda bottles) and 735,000 gallons of water wouldn't have to be transported (that's more than 6 million pounds by weight). Those numbers are insane! Who wouldn't want to do something so simple to save so much?
You can purchase Windex Mini Concentrate Refill Pouches at www.scjgreenerchoices.com for only $7.50 for a pack of three + shipping and handling.




























































































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