Wednesday, September 28, 2011

Windex Mini

Whether you're a stay-at-home mom like me or a busy working mom like I used to be, cleaning is one thing that is never ending. It seems the second you get something clean there's a little one right behind you messing it back up, getting sticky fingerprints on it and undoing all your hard work. The only thing you can do then is clean it again. For me that means I go through a lot of cleaning products, which in turn means I'm tossing out a lot of packaging. Windex has a solution for this problem with its new Windex Mini concentrated refill pouches. In three simple steps you have a full bottle of the Windex Original glass cleaner you've always loved (well, I know I have anyway) and you've used less packaging and have done a little to save the environment.

All you do is take your empty 26oz bottle of Windex Original and instead of throwing it away you cut the corner on a Windex Mini Concentrate refill pouch and pour it in, add tap water and voila! You have a full bottle of Windex Original and can get back to cleaning your windows and mirrors.

SC Johnson believes it's worth the switch, despite data showing U.S. consumers prefer not to refill their household cleaning bottles. According to Fisk Johnson, Chairman and CEO of SC Johnson, "By conservative estimates, a flexible pouch saves six times as much plastic waste that goes into a landfill compared to a traditional bottle. Refilling with a concentrate is an example of a very small behavior change that could make a real difference in minimizing waste. But many people don't want the inconvenience. We want to crack the code and figure out what it would take to make concentrated refills and accepted -- even demanded -- choice."

Using just ONE concentrated refill makes an impact! The concentrate requires 90% less plastic than the standard 26oz trigger bottle. That's enough to make 6.5 ballpoint pens. It avoids transporting 22.4 fl. oz. of water...that's nearly 1.5 pounds of weight! Even more impressive is the data showing that if consumers used Windex Mini in place of just 20% of the nearly 21 million bottles of Windex Original purchased every year 350,000 pounds of plastic could be saved (that's 26 million ballpoint pens), 175,000 pounds of virgin plastic would avoid being used (that's 3 million soda bottles) and 735,000 gallons of water wouldn't have to be transported (that's more than 6 million pounds by weight). Those numbers are insane! Who wouldn't want to do something so simple to save so much?

You can purchase Windex Mini Concentrate Refill Pouches at www.scjgreenerchoices.com for only $7.50 for a pack of three + shipping and handling.





I received an empty Windex Original bottle and a single package of Windex Mini Concentrate in order to facilitate this review. No monetary compensation was received. Opinion expressed is my own. Data in review came from the Windex Mini press release and packaging.

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